Clay

AI-powered GTM platform with 150+ data sources and Claygent — the data enrichment toolkit GTM teams actually love.

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About Clay

Clay is the AI-powered go-to-market platform that lets revenue teams build custom data enrichment and outbound workflows on a spreadsheet-like canvas. Pull from 150+ data providers in waterfall sequence, enrich at 78% email match rates, and use Claygent — the agent that visits company websites to find specific signals like funding events or product launches. Clay overhauled pricing in March 2026: Data Credits + Actions are now separate, data costs dropped 50–90%, and failed lookups don’t burn credits. Plans start at Launch ($185/mo) up to Enterprise.

Key Features

150+ data provider integrations with waterfall enrichment
Claygent — AI agent that visits sites to find specific signals
Spreadsheet-style canvas for building custom GTM workflows
78% email match rate vs 42% from single-source tools
Failed lookups don't consume Data Credits (2026 update)
Native CRM sync to Salesforce, HubSpot, and Pipedrive
Templates for ABM, intent-based outbound, and scoring
Claude / GPT / Gemini hooks for AI personalization

Use Cases

Build custom enrichment waterfalls across 150+ providers
Run Claygent to scrape specific signals from websites
Personalize outbound with real-time AI research per prospect
Score accounts and contacts against custom ICPs
Replace stitched data tools with one programmable canvas
Automate ABM list-building from intent + funding signals

Pros & Cons

Pros

  • Best-in-class waterfall enrichment match rates
  • Claygent is genuinely magical for niche research
  • March 2026 pricing rework dropped data costs 50–90%
  • Endlessly flexible — solves problems no other tool does

Cons

  • Steep learning curve — power users only at first
  • Credit burn is real (42% of negative reviews mention it)
  • Launch plan ($185/mo) is the entry point
  • Best for ops-heavy teams with technical capacity