Photoroom

AI photo studio for ecommerce — background removal, AI Backgrounds, Virtual Model, batch processing, and product-listing optimization in one app.

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About Photoroom

Photoroom is the mobile-first AI photo studio purpose-built for ecommerce sellers, marketers, and product brands. Background remover hits ~94% accuracy on clean-edge products, AI Backgrounds + AI Relight + AI Shadow turn raw product shots into pro studio imagery, and the 2026 Virtual Model feature dresses AI-generated models in your actual clothing. Batch editing up to 250 photos, Listing Score for marketplace optimization, and AI Ironing all ship inside the same workflow. Free plan with 250 exports/mo; Pro $7.50/mo annual, Max + Ultra for high-volume sellers.

Key Features

AI background removal at ~94% accuracy
AI Backgrounds, AI Relight, AI Shadow
Virtual Model — dress AI models in your clothing (2026)
Batch editing up to 250 photos
Listing Score for marketplace optimization
AI Ironing for wrinkled clothing photos
Mobile + web apps with sync
Free 250 exports/mo, Pro from $7.50/mo annual

Use Cases

Create studio-quality product photos on your phone
Generate consistent ecommerce catalog imagery
Dress AI models in your real apparel SKUs
Batch-process 250 photos at once
Optimize listings with Listing Score
Replace expensive product photographer shoots

Pros & Cons

Pros

  • Mobile-first UX is best in category
  • Virtual Model is a real ecommerce unlock
  • Strong batch processing for catalog work
  • Generous free tier (250 exports/mo)

Cons

  • Customer service complaints around billing
  • AI features beyond BG removal still maturing
  • Pro tier needed for high-volume sellers
  • Less control than desktop pro tools